Mature Aging

mature aging

NO MORE WHISPERING- BRINGING MENOPAUSE VISIBLE

Age inclusion has been the missing link of the discourse around the diversity of beauty and beauty products for a long time. Menopausal women form a significant percentage of the total American population, thereby making them a highly profitable segment to cater too. However, this group has largely been ignored with beauty conversations revolving solely around anti-aging products that will make you look at-least 5 yrs younger while shutting one’s eyes to the reality of menopause.

Mature Aging: What is it all about?

Like life and death, periods and menopause are inevitable. Unfortunate as it may sound, even though the period positive movement is gaining acceptance, a culture of silence still shrouds menopause. The appalling paucity of tools and products to assist women in navigating the choppy waters of menopause only leads to fuelling of ignorance around it. While we have a plethora of beauty and skincare product and information to address issues from acne to dry skin and hair loss to postpartum conditions, one look around you will tell you that the market pertaining to mature aging products is negligible. The women under this demography are more or less invisible to the beauty industry. 

The realization is slowly dawning on the beauty and skincare industry that the market is sadly bereft of the product line that specifically caters to the needs and requirements of the mature aging segment. 2020 marks a new beginning in the beauty trends to watch out for. Not just the bigger players but the not so big ones too have understood the significance and the potential of this segment. Thankfully the market has understood that it’s not just skincare products that are required but an integrated healing and beauty approach to make the effects of menopause manageable. 

Menopause: Effects and how to deal with them

For most women, menopause is like an avalanche of physical changes that are difficult to cope with. From mood swings, night sweats and hot flashes to dry skin, frequent urination, weight gain and insomnia, it could be a very trying time for any woman.

In terms of skincare too, your body undergoes dramatic changes. It’s always better to be prepared and know how to manage the effects than encountering them suddenly and not knowing what to do.

mature aging

Dry skin: Oestrogen helps in maintaining the optimal level of moisture in our body. Menopausal causes a dip in the oestrogen level resulting in the consequent drop in the moisture content of the body thus causing dryness of the skin.

What can you do: There are steps that you can take to give the tender loving care that your skin requires during and after menopause.

  • Moisturize:To keep your skin looking supple and plump, it is important to keep it hydrated and maintain the moisture level intact. Using a rich moisturizer is the key to healthy skin during and post-menopause. 
  • Exfoliation: Your skin self repairs itself creating a new layer every month. The process slows down with age leaving your skin looking dull and lifeless. It is recommended that you adopt a weekly exfoliation routine to bring back the glow. Exfoliation does away with the dead skin cells that accumulate on your skin unearthing the new layer and making it look fresh and dewy. 
  • Sunscreen:Sunscreen should be an essential part of your skincare no matter what your age A broad-spectrum sunscreen would not only act as a barrier between your skin and the harmful UV rays but also prevents the appearance of age spots.

mature aging

Sagging skin: Menopause leads to the dipping of collagen level thereby making your skin lose its firmness and elasticity. 

What can you do: You may consider using a skincare product that contains collagen to plump up your skin. 

mature aging

Hair Loss: Apart from your skin, another body part that takes a hit is your hair. Many women experience thinning hair or receding of the hairline with the onset of menopause.

What can you do: Set an appointment with a certified dermatologist to discuss steps for hair loss management. 

A healthy lifestyle: Above all else, a healthy lifestyle will greatly help you in managing your menopause. Stress aggravates the symptoms. Hence keep away from stress as much as possible. Start meditation for a stress-free life. Meditation helps you relax and channelizes your energy in a more effective manner. Mild exercising and a healthy diet also aid in negotiating the difficult road called menopause.

We need to make menopause visible in the beauty industry and we need to do it now because no one needs to go through it alone.


Leave a comment

Please note, comments must be approved before they are published